Building, scaling and investing in the game changing.
We believe strongly in the power of small business doing things radically different to make a huge impact on the world.
Our Companies
Small businesses making a big difference.
Here's what we prepared earlier. divergent Companies are our majority owned subsidiaries, ran by our core team, and laser-focused on delivering our vision every single day.
Soon to be divergent Studio.
Cedita delivers cost-effective and scalable solutions for businesses at any stage of their journey. From websites through to bespoke software and consultancy services, a multitude of options are made available to clients from the first interaction.
With an adaptive team and unrivalled ability to rapidly deliver requirements, Cedita is positioned as a premier provider of choice that stands out from the crowd.
By taking a unique pay-per-use approach to cloud software, the divergent Cloud offers solutions for a wide range of businesses that scale all the way down to zero.
Each product offered takes a common problem and delivers intuitive solutions that far exceed expectations on cost, quality, functionality and customer service.
In the UK, the old-school copper PTSN network (analogue phones, basically) is being switched off in 2027. The sales vultures are out from a wide range of companies trying to sell their digital telecoms.
divergent Communications rewrites the script by.. not having one. Customers can see full pricing up front, order online, and be online in 24 hours - whether that's digital voice, SIM Only Business Mobile or whole call center solutions.
Our Values
The divergent brand stands for unrivalled quality of service, relentless innovation on solutions, and a boldly different approach to business. We champion small businesses, with enough grit to service enterprise-level requirements.
Each of the companies we've started, are building, or invest in, strive to reshape their respective markets through modern thinking and a passion for excellence.
Big words backed up by core values met by everyone we invest in.
Sustainability
Considers and takes seriously the responsibility that each business has for safeguarding the planet and its inhabitants.
Scalability
Able to deliver solutions at any required scale without major changes and demonstrating a growth mindset from the very beginning.
Customer Excellence
Champions and supports all customers every time, at every step, and without fail on their journey to success.
We're just getting started.
Born in 2023 to make a significant impact.
Who we are
We're a small, experienced (and yes, family) team with a proven track record of nurturing corporate growth. divergent represents our passion for sustainable business that works for everyone, not just the few.
Karolina Visser
Focusing on brand and customer strategy, Karolina brings years of experience from a variety of industries to every divergent company.
Her expertise lies in problem analysis and project coordination making her an invaluable asset to any investee business' team.
With 3 years at Cedita prior to divergent's founding, her passion for meticulous technical solutions continues to grow.
Rudi Visser
As a seasoned tech & business veteran, Rudi has started, joined, advised and worked for joined a number of "traditional" companies over the years and is now dedicated to doing things differently.
At divergent, he focuses on fostering innovation within our companies and driving sustainability through environmental initiatives and financial planning.
When required, Rudi also acts as technical lead for investee businesses.
Harley & Odin
Both Harley & Odin are highly experienced in muddy puddle dives, making a lot of noise, and super fast zooming.
Invaluable corporate expertise.
Have your own idea?
We're always eager to hear from like-minded people, startups and established businesses working towards the same utopia.