We invest in the ideas the world still needs, and in the founders stubborn enough to build them.

divergent exists because the ideas most worth working on are rarely the ones chasing the biggest market today. They are the ones that make the world more legible, more fair, or less extractive for people who have been ignored by the companies already in the room.

We are an investment company by structure and an operator by habit. We look for problems worth solving and either create the company to solve them, or back the founder who already has. Once we are in, we stay close, sitting inside the companies we build and alongside the founders we back.

A divergent company can look like many things. It is almost never the loudest thing in its market. But it is always an answer to a question someone needed answered, built by people who care more about getting it right than looking right while doing it.

"We don't screw over the little people. Full stop."

Pricing is where a company's real values are written down. If a rate card decides one customer matters more than another, the company has already decided which customers it cares about. That choice sits upstream of every feature, every hire and every roadmap.

We do not build or back companies whose pricing punishes people for being early, being small, or being unable to negotiate. We do not back rate cards that bend depending on how much a customer can be pressured to spend. We do not back licences that meter features that should never have been partitioned in the first place.

It is a deliberately unfashionable position, and it is non-negotiable. We would rather back fewer companies than compromise on it, and we would rather lose deals than build something that only works for the people who least needed help in the first place.